Lead generation describes the marketing procedure of empowering and capturing interest in a product or administration with the end goal of creating sales pipeline. It has been experiencing considerable changes in recent years due to the rise of new online and social techniques. In particular, the wealth of promptly accessible data has led to the rise of the “self-directed buyer” and the rise of new methods to find and grow qualify potential leads before passing them to sales. The leads may come from various sources or activities, for instance, digitally via the Internet, through individual referrals, through inbound or outbound calls either by the agency or telemarketers, through commercials, and events. A recent report found that 78% of respondents referred to email as the most-used channel for generating leads.
A Study in 2015 found that direct traffic, search engines results, and web referrals were the three most prominent online channels for lead generation, accounting for 90% of leads. Our lead generation tactics include- e-mail marketing, SEO (Search Engine Optimization), social media marketing, online marketing, affiliate marketing, PPC (Pay Per Click) etc.
With Vibes Communications, you can:
Drive top of the funnel traffic with inbound and outbound lead generation programs including events, content, search, email and that's just the beginning.
Convert traffic into leads using dynamic landing pages and progressive forms.
Measure lead quality with computerized scoring taking into account various measurements.