Businesses have been harshly impacted by Covid-19 Pandemic and has severely dented marketing roadmap for many brands. Grocery stores have left with empty shelves and restaurants are completely shut for visit, this is tough time for Small & Medium industries.
Whether or not to go on with your existing marketing strategy during this pandemic is a tough question. Do you throw out your plan altogetherin trashand start over, or just make modifications? What digital marketing strategies should you continueand what we should abandon, is really the question of hour.
For those opting for a COVID-19-themedcontent and digital plan, following best practices remains necessary without fail.
1. Connect with your audience through social media
We are dealing with a pandemic which has affected our lives regardless of the fact that we have tested for Corona or not. Everybody is just locked up in their homes with minimal sources of communication. Nobody can stroll outside, nobody can go pubbing, nobody can hop in their favourite restaurant. This is the time to show empathy and be sensitive to others and help wherever we can. Consider is an opportune time for brands to stand out during difficult circumstances. More people are on glued on social channels, stuck at home, trying to remain connected in this suddenly isolated world.
2. Make sure your business can be found online
In case you haven’t realized, more people are their online right now than on streets and in cars. Search traffic has significantly increased over the last couple of weeks and are showing a steep increase further. People are glued to their phones and computers, looking to educate themselves, get aware or might be just for entertainment purpose. Anything online right now will be consumed more than ever. It’s not the time to derail marketing efforts but rather strengthen them. You should be using SEO strategies and search ads to gain maximum traction.
3. Stay Ahead of your Competition
SEO helps your business climb up the Google ranking and further help in bringing more traffic to the website. To climb up the ladder of Google rankings takes time, patience, consistency and strategic optimization strategies It’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized, failing to which you can loose valuable ground in the search results post impact of Covid-19. It’s not the time to push back your SEO efforts, but rather an opportunity to rigorously work towards surpassing those who have pulled back right now.
4. Focus on Local SEO and Online Reviews
Currently, the travel is minimal, and everybody is confined to their homes. In these rare times, once anybody leaves home, they look for nearby services and supplies. So, make sure your website is optimised for “near me” searches. Another way to boost local SEO right now is getting more positive reviews for your website. And in this time of lockdown, it’s a golden opportunity to persuade your customer for putting a review in free time. If you are providing any essential services crucial to the consumer in these stressful times, your customer will be more inclined towards leaving a review commending your product or service.
5. Unique circumstances need unique offers
Show a positive intent and support towards your customers in these uncertain times by offering exclusive discounts and keep the revenue flowing. This is the most appropriate time that people are facing a little heat of crash crunch and are browsing at home for discounts and offers. Push out special offers through Pay Per Click (PPC) and social media channels. Since people are sitting at home spending a huge chunk of time on their screens and searching for relevant service providers, this is an opportunistic time to connect with customers and gain advantage over competitors. It’s being considered that on an average, cost per click has decreased six percent across all verticals, reducing the average page the advertiser pays per click.
Be prepared to jump into action with new strategies to help your brand come back to a ‘healthy market’ with a sound and a stable roadmap ahead. It’s a great time to continue your digital marketing activities as many of your competitors may go offline during this global pandemic and businesses can capture traffic and conversions because of reduced competition.
We at Vibes Communications are team of marketing specialists working religiously during these eventful times to help you sail the tough waters using digital mediums effectively.
We keep clients’ best interests in mind and work to provide extraordinary marketing solutions to maintain maximum engagement and positive sentiment for the brand, while executing budget spend judiciously.
Consult us today for holistic digital services in this changing market to capture your audience in a perfect way.