AES India | Global Engineering & Design Solutions

THE CLIENT

AES India is a joint venture between T-NET JAPAN Co., Ltd. and the Motherson Group, recognized as one of the leading engineering service providers in India.
They cater to multiple industries including automotive, construction equipment, agriculture equipment, locomotives, and general industries.
With a strong global presence, AES India provides end-to-end design and manufacturing solutions, combining technical expertise with innovation.

BRIEF

AES India wanted to strengthen its global identity with targeted marketing strategies for the B2B sector.
Since both divisions of the company excel in their respective niches, the challenge was to create a distinct, unified online presence on LinkedIn.
For them, LinkedIn served as the ideal platform to showcase expertise, highlight services, and build networks with industry leaders.
They wanted their brand narrative to reflect their engineers’ focus on excellence, precision, and advanced technology.

OUR APPROACH

We developed a result-oriented LinkedIn marketing strategy tailored to AES India’s business objectives.
Created and optimized their business profiles and pages to accurately project their services and attract relevant professionals.
Implemented content strategies aligned with their technical excellence, designed to enhance visibility and credibility.
Expanded their professional network, building 3K+ followers in 2 years while driving strong engagement.
Through continuous outreach and profile optimization, AES India secured opportunities with prestigious global industry giants.
In just 2 years, their network grew to 4K+ quality connections, significantly boosting brand visibility and lead generation.