SEO to AI: 10 Major Trends That Shaped Digital Marketing
Staying abreast to new technologies that shape the future of digital marketing is critical for a marketing agency. The constantly moving time changes the way people perceive marketing. With the advent of AI, people in marketing have already started taking new steps forward.
As a Premier SEO agency in Delhi NCR, we are also leveraging AI to keep our clients on the top of the search engines. But that’s obviously not the only thing we use AI for. Digital marketing is a complicated nexus which needs strategic planning & implementation to churn worthwhile results out of it. And if you ignore AI, you are preparing to lose the game.
No doubt, Artificial Intelligence is a mind-boggling tech that is creating noise around the world today. Most people perceive AI as a dark-shaded character. But that’s nowhere near the truth. AI is a widespread practice that takes advantage of machine learning to make businesses - better, efficient and more fulfilling.
Here are the 10 major digital marketing trends you should be aware of:
Strategy is the soul of all your digital marketing efforts. If you don't know where you are going you might end up at a place you never wanted to land at. So, going forward, a strategy that will lead to better and above-average results will be key for businesses to grow. The strategy should be focused at encouraging conversations with prospects rather than just marketing your business online.
The all time famous - ChatGPT and Midjourney runs on Generative AI. They help businesses churn out some creative pieces in fractions of time. It allows businesses to be fast, efficient and highly creative while marketing out to the public. Many more Gen-AI are about to hit the market in the coming years. From writing to designing and storyboarding, such tools are capable of doing it all 10x better than humans.
Some people with a naive mindset believe that AI will end SEO. But contrary to this belief, AI is here to do better SEO. There are many Advantages of AI in SEO that you should not ignore at any cost. Artificial Intelligence will allow you to do advanced data analysis, keyword research and uncover the gaps in the market. When you know where the gap lies you will be able to fill it using keyword-rich personalized content that not only ranks higher but also converts visitors into customers.
Many past studies have revealed that websites which focus on building quality backlinks have more advantage over sites which ignore it. You should approach bloggers, journalists with good online reputation to acquire backlinks from their sites. It will help in improving your search engine visibility, growing your business organically.
Almost every business has started investing in advertising lately. They all are trying to reach a wider audience by putting in a hefty ad budget on work. It has made the competition even tougher. In such a competitive environment the brownie points will be garnered by the businesses which will design campaigns not to sell but to connect with people. In this direction, AI will help brands to obtain an in-depth understanding about their audience tapping into every psychological touchpoint.
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. With more and more AI content being rolled out, search engines like Google have started valuing human-generated content more. But it doesn’t mean that AI content is useless. It’s not. The paid version of ChatGPT i.e. 4.o creates some wonderful content pieces no human can even dare to surpass. So, there is a need to create a balance between AI and your own mind and expertise while writing blogs and other content for the web.
The big guns around the world have already started optimizing their websites, landing pages, and all other digital assets for voice search. This adaptation of search does consider the traditional SEO but more than that it keeps the personalized listening experiences in the focal point. It includes targeting concise and more direct keywords, digital consumer behavior, and conversational marketing which offers quick answers to the users.
Today, not only do we have fantastic AI tools for SEO but also for social media marketing. Social media is a dominant trend that is helping businesses to reach millions instantly with minimal efforts. However, most of those businesses are finding it difficult to convert profile visitors into leads. That’s where content marketing comes into the rescue. Brands are required to generate content that is either educational, entertaining or inspiring. Many businesses are leveraging social media to pull loyal customers and if you want to join the bandwagon you need to start creating content that converts.
In the ever-evolving world of digital marketing, the ninth trend focuses on influencer marketing. It has become one of the go-to marketing tools for brands around the world. Today, it has become a significant component of digital marketing wherein brands collaborate with influencers to promote their products & services online. It brings millions of tractions for brands and helps achieve their marketing and business goals.
The giant companies like Amazon, Zomato, Etsy, etc are using AI-led customer service to provide highly personalized customer service to their existing customers. They equip their systems with advanced analytics and chatbots that do conversation with customers based on their specific queries. The chatbots help companies save a lot of money and provide top-notch support to their customers.
If you are looking for a Premier SEO agency in Delhi NCR, Vibes Communications is here to help you at its best. We have a team of marketing professionals who are well-versed in various AI tools. It enables us to help businesses like yours to stand apart in the fierce market competition. With more than 14 years of experience, we take pride in providing results-driven technology, branding and digital marketing services that keep our clients ahead of their competitors.
Since Vibes turned 14 this year, our new tagline is
#LetsExploREsponsibly!
Copyright © 2024| Vibes Communications | All Rights Reserved
