Digital Marketing strategies for businesses during the Corona Crisis
Current Covid-19 Pandemic and Digital Strategy around it
The current unprecedented Corona Virus pandemic has left everyone's life stagnant and is testing everyone in its' own way. While people has started working from their homes, maintaining social distancing and awaring others about the disease while keeping hopes up for this to end soon, it's important for business owners and marketing teams to adapt their strategies according to the current scenario.
In such a crisis like situation, marketers need a proactive plan to adjust and adapt how they evolve as a team, speak to their customers, and manage their brands. Whether you as a business owner are on the back foot or the one dealing in any product/service included in essential services, tread lightly and operate with integrity.
In these ever-evolving times, marketers must not wait for problems to develop or solutions to reach market, but rather stick to the below plan and #BeatCoronaDigitally:
1. Re-Plan and Re-Evaluate
Define common case scenarios that could play out during the crisis with respect to your business, customers and partners. Marketing experts must drill down to identify the specific challenges that the community could experience in each scenario and identify actions to take.
2. Understand Customer Sentiment
The current crisis has amplified the distrust people already have in the brands these days. In Fact, the brands should rise to the occasion and re-establish Customer Centric policies
One must engage with the customers, monitor their changed behavior and analyses change in search pattern by them. Marketers need to support customers and protect their relation with customers. Also, avoid leveraging short term gains at the expense of customer trust.
3. Have a Plan in place
This pandemic will end very soon. We'll step out of our homes, attend concerts, go out for munching food. Prepare for this transition thoughtfully and actively. The next few months will bring many societal changes that trickle down to the marketing plan. Use the best-, worst- and moderate-case scenarios to anticipate possible and likely changes and take alternative actions.
4. If you haven't already, Go Digital
Right now, almost everyone is sitting home currently. It's time to leverage the power of digital media, as consumption of this content is far more. Digital gives a chance to understand consumer mindset in these testing times. Go for it today!
20 Apr 2020
5 Digital Marketing Tips to Beat Corona Digitally
Businesses have been harshly impacted by Covid-19 Pandemic and has severely dented marketing roadmap for many brands. Grocery stores have left with empty shelves and restaurants are completely shut for visit, this is tough time for Small & Medium industries.
Whether or not to go on with your existing marketing strategy during this pandemic is a tough question. Do you throw out your plan altogetherin trashand start over, or just make modifications? What digital marketing strategies should you continueand what we should abandon, is really the question of hour.
For those opting for a COVID-19-themedcontent and digital plan, following best practices remains necessary without fail.
1. Connect with your audience through social media
We are dealing with a pandemic which has affected our lives regardless of the fact that we have tested for Corona or not. Everybody is just locked up in their homes with minimal sources of communication. Nobody can stroll outside, nobody can go pubbing, nobody can hop in their favourite restaurant. This is the time to show empathy and be sensitive to others and help wherever we can. Consider is an opportune time for brands to stand out during difficult circumstances. More people are on glued on social channels, stuck at home, trying to remain connected in this suddenly isolated world.
2. Make sure your business can be found online
In case you haven't realized, more people are their online right now than on streets and in cars. Search traffic has significantly increased over the last couple of weeks and are showing a steep increase further. People are glued to their phones and computers, looking to educate themselves, get aware or might be just for entertainment purpose. Anything online right now will be consumed more than ever. It's not the time to derail marketing efforts but rather strengthen them. You should be using SEO strategies and search ads to gain maximum traction.
3. Stay Ahead of your Competition
SEO helps your business climb up the Google ranking and further help in bringing more traffic to the website. To climb up the ladder of Google rankings takes time, patience, consistency and strategic optimization strategies It’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized, failing to which you can loose valuable ground in the search results post impact of Covid-19. It's not the time to push back your SEO efforts, but rather an opportunity to rigorously work towards surpassing those who have pulled back right now.
4. Focus on Local SEO and Online Reviews
Currently, the travel is minimal, and everybody is confined to their homes. In these rare times, once anybody leaves home, they look for nearby services and supplies. So, make sure your website is optimised for "near me" searches. Another way to boost local SEO right now is getting more positive reviews for your website. And in this time of lockdown, it's a golden opportunity to persuade your customer for putting a review in free time. If you are providing any essential services crucial to the consumer in these stressful times, your customer will be more inclined towards leaving a review commending your product or service.
5. Unique circumstances need unique offers
Show a positive intent and support towards your customers in these uncertain times by offering exclusive discounts and keep the revenue flowing. This is the most appropriate time that people are facing a little heat of crash crunch and are browsing at home for discounts and offers. Push out special offers through Pay Per Click (PPC) and social media channels. Since people are sitting at home spending a huge chunk of time on their screens and searching for relevant service providers, this is an opportunistic time to connect with customers and gain advantage over competitors. It's being considered that on an average, cost per click has decreased six percent across all verticals, reducing the average page the advertiser pays per click.
Be prepared to jump into action with new strategies to help your brand come back to a ‘healthy market' with a sound and a stable roadmap ahead. It’s a great time to continue your digital marketing activities as many of your competitors may go offline during this global pandemic and businesses can capture traffic and conversions because of reduced competition.
We at Vibes Communications are team of marketing specialists working religiously during these eventful times to help you sail the tough waters using digital mediums effectively.
We keep clients’ best interests in mind and work to provide extraordinary marketing solutions to maintain maximum engagement and positive sentiment for the brand, while executing budget spend judiciously.
Consult us today for holistic digital services in this changing market to capture your audience in a perfect way.
16 Apr 2020
How can SEO help your business grow?
SEO: The term implies ‘Search Engine Operation’. This technique is used to rank a website in search engine results. It helps in improving the volume and quality of traffic to a website from different search engines. These search engines perform different activities in order to deliver better results. This is how we explained you how Search Engine Operation works. In real terms, SEO plays a very significant role in promoting the growth of your brand. Without the use of proper SEO, your brand can never succeed. You need to have a strong SEO team who can function and monitor the SEO which will further generate you more business.
Search Engine performs different activities in order to deliver best results. Like for example.
Crawling: This is a process of catching all the web pages which are linked to the website. This procedure is performed by a software called Crawler.
Indexing: The entire method of creating an index for all the captured web pages and storing them in a database from where it can be found later. Indexing is basically identifying the words and expressions that describe the page and assign that page to the keywords.
Processing: When you receive a search request, the search engine compares the request with the database indexed pages.
Retrieving results: In the end, the results which are best-matched will be taken out.
In order to make your own mark in this competitive world, you need to have strong SEO. There are lakhs of users who search for something or the other every day to find out the answers they are looking for. Most of the Internet users click on the top five suggestions which display on the top of the screen. In order to gain more website customers, you need to keep yourself in the top position.
SEO is very beneficial for the social growth of your website. A lot of people who visit your website through google, chrome or Bing, might promote your website on Facebook, twitter, Instagram etc.
SEO also plays a key role in the effective running of a website. With good SEO your website can reach to the top position. Like for example if two websites are selling a same product, the SEO will have many clients and sales.
Internet users trust search engines. If you have your brand in the top list for the keywords that users are searching, it does increase your website’s trust. Because of the growing popularity of internet and Social Media a lot of companies are spending huge amount of money on building their SEO. These companies believe if they don’t work on their brand’s ratings through strong SEO, then their competitors might overtake them in business.
If your website’s ranking starts popping up, then there are chances that more traffic will be diverted to your website pages. Customer Engagement also plays a very crucial role in promoting your brand. When your website page or blog is SEO friendly, then you will be in a better position to engage with your clients.
Follow these simple tools to boost your SEO and it will take your brand to new heights.