BFE (Brand Feedback Exchange) is all about collecting consumer feedback for upgrading business in terms of services and products.
They reward the users for sharing their genuine feedback with them.
By scrutinising consumer data, they ensure strategic decision-making and fuel brand growth .
02
BRIEF
BFE wanted to establish itself as a brand and bring about a change in the feedback community. They were keen to design their logo, taglines, standee and colours that speak the essence of their business.
Understanding the glitch between consumers and brands, they wanted to develop a strategic approach to minimise the gap using technological expertise.
Having no digital presence , they desired to kickstart their journey as an emerging brand with the idea of “community engagement” and “user-centricity” intertwined with brand growth.
03
OUR APPROACH
We were excited when we heard the idea of BFE, which highlighted the subtle yet strong connection between the brand and customers. After analysing their requirements, we came up with effective branding strategies .
We brainstormed ideas and strategized both B2B and B2C messaging to showcase them as a known brand to customers as well as other companies.
We worked on their all-over branding from scratch - logo design, colour selection, brand tagline along with marketing collaterals.
Our professionals have shaped their identity through their website and populated their digital arena .
As a part of establishing their identity as a user-centred brand, we have kickstarted running interesting campaigns based on their brand logo and tagline and continue to execute more such campaigns.
