Brand Guidelines Agency India

Brand manual are essentially an instruction manual and rule book on how to communicate your brand. At Vibes we strive to provide you a brand manual that speaks and deliver your brand’s correct identity from lay outing to what your visual means for you as a brand, even if there’s any particular font which you use that has the meaning in itself and we need to show what your brand is all about, from scratch to end.

Brand identity system takes your brand from having just a shirt to a three-piece suit which enables the brand to look the best and be perceived appropriately. Once the brand identity system is created, it is essential that a set of rules and guidelines are established on how the various elements of the brand identity system are implemented and executed in your branding endeavours and campaigns. A document that dictates these rules and guidelines on the elements of your brand identity system and how they should be used is called a brand manual or brand style guide document.
It includes information about your brand’s history, mission, values and vision. Guidelines on logo usage including colour palate, file formats, minimum and maximum sizes, context, spacing and usage permission e.g where it should and shouldn’t appear. (We can add the link of vibes brand manual)

Client:
Hi.

Team Vibes:
Hello Sir/Ma’am. How can we assist you?

Client:
I am a marketing head of a clothing brand and I wanted to have a standard branding process, just the way other big brands like Zara or others does it. Can you explain me the procedure?

Team Vibes:
Yes sure, we are glad to hear it from you. So Brand Manual is actually the guidelines of each element that you use in your brand, from its logo to communication and it basically define the rules that makes your brand.

Client:
Okay, I got that. Can you just explain a bit more?

Team Vibes:
Yes, so when you want a brand manual you need to mention each detail of how your brand is build and every reason why a certain or a particular word, colour or design is relevant to your brand.

Client:
Okay and how do you differentiate from others providing the same services in the market?

Team Vibes:
Yes, the very first thing is that we don’t directly start working on a brand manual in general, we first want to understand and build personality of brand according to your customers our research team first does a deep study of every details on what your brand is based on. From the product and service you provide to even the slightest element you use has some meaning behind it and that is what we research and make facts out of it.

Client:
Oh that’s really thoughtful and what is the next process?

Team Vibes:
Once we are done with the research part then we proceed further with the brand manual formation from guidelines to rules that your brand adhere to. We at Vibes use an approach that is easily understandable and also which gives clear brief of your brand to your customers.

Client:
That’s great and any other insights about how this service will help my brand?

Team Vibes:
Yes, so the first thing is that brand manual consist of clear insights of your brand which is primary logo, secondary logo and icons. Then it gives the idea of the typography which includes font styles, sizes and spacing to also the color palette and all these messaging and communications tend to build a factor of authenticity and credibility to your brand which make customers trust your brand more.

Client:
Its really generous of you to explain all the details here, I am looking forward to meet you guys in person.

Team Vibes:
Sure you can visit our office in Noida, all the details are available at the website.

Client:
Okay, I will be there by 3 pm today.

Team Vibes:
Yes sure, thank you and let’s just catch up.