Google partner - Vibes
Brand management is a function of marketing that makes use of strategies and techniques to analyse and plan how the brand is perceived in the market. It aims to increase the overall perceived value of the brand in the long run and build a loyal customer base through positive brand associations.
Brand management aims at building brand equity and making it grow over time. The strategic brand management process revolves around this aim. This process involves planning, executing, and controlling marketing and branding strategies and activities to build, measure, and control brand equity.