Vibes Communications | Central Vista Case Study

website development agency noida ncr parliament_building_vibes.jpeg

THE CLIENT

Central Vista Project is launched by Government of India to replace the current old parliament building and also replace few more associated governmental blocks nearby. The current parliament building lacks on many modern infrastructural features and not compatible for supporting new needs.The project aims to revamp a 3 km (1.9 mi) long Rajpath between Rashtrapati Bhawan and India Gate, convert North and South Blocks to publicly accessible museums by creating a new common Central Secretariat to house all ministries.To know more about the website Click Here

BRIEF

We were assigned with the task of:

Showcase why there is requirement of this project
Sending a message to the viewers that project is in line with sustainable progress and economically viable.
Showcasing and monitoring the progress of project in an interactive way with PMIS
Stopping the misinformation about the Central Vista
Overhaul the image of India in terms of infrastructure, ambition, modernization, and self-dependency.
Special focus to be given to AatmaNirbhar Bharat program.

OUR APPROACH

Created a brand-new logo for entire Central Vista Project which is in line with the vantage point view of the project.
New parliament building is the most important component of the entire central vista project, so we also created a new logo just for the parliament highlighting its iconic round triangle structure.
In order to counter the misinformation, we decided to have a myths busters' section on the website itself to disseminate the correct information to the masses.
Various other things were highlighted:

3D view of the project to the viewers
Interactive display of the data related to the project
Socio-Economic impact of the project
Making the website more interactive by adding latest news section, unheard stories, visitor count and, FAQ and feedback section