Google partner - Vibes

Customer-centric, also known as client-centric, is a strategy that’s based on putting your customer first and at the core of your business. It’s not just about offering great customer service, but providing a great customer experience throughout their entire customer journey.
When you put your customer at the core of your business, and combine it with Customer Relationship Management (CRM), you collect a wealth of data, which gives you a full 360 view of the customer. This can then be used to enhance the customer experience.

For example:

  • You can use customer data to understand buying behavior, interests and engagement
  • You can identify opportunities to create products and services for your best customers
  • You can use customer lifetime value to segment customers based on top spending customers