Senior SMO Executive

Roles and Responsibilities

• Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.
• Conduct audience analysis and identify key demographics for targeted social media campaigns.
• Stay abreast of social media trends and emerging platforms to recommend innovative strategies.

• Plan, create, and curate engaging content for various social media channels.
• Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.
• Implement best practices for content optimization on each platform.

• Foster a sense of community by actively engaging with the audience on social media.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Develop and implement strategies to grow and nurture social media communities.

• Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Collaborate with cross-functional teams for integrated marketing campaigns.

• Utilize social media analytics tools to measure the effectiveness of SMO strategies.
• Prepare regular reports highlighting key performance indicators (KPIs) and insights.
• Recommend adjustments to optimize future campaigns based on data analysis.

• Manage and optimize paid advertising campaigns on social media platforms.
• Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.
• Stay informed about changes in advertising platforms and industry trends.

Performance Marketer

We are seeking an experienced Performance Marketer with 3 to 5 years of experience to join our innovative marketing team. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn, to drive customer acquisition and engagement.

Roles and Responsibilities

• Campaign Management: Develop, implement, and manage performance marketing campaigns, ensuring they meet business goals and KPIs. Continuously optimize through A/B testing, audience segmentation, and bid management.
• Data Analysis: Utilize tools like Google Analytics to track, measure, and report on campaign performance. Provide actionable insights and recommendations for improvement.
• Strategy Development: Collaborate with the marketing team to develop comprehensive strategies. Identify new growth opportunities and stay updated with industry trends.
• Budget Management: Efficiently manage and allocate budgets, ensuring campaigns are delivered within budget and achieve financial targets.
• Collaboration: Work closely with content, design, and product teams to create engaging ad creatives and landing pages. Communicate campaign performance and insights to stakeholders.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 3-5 years of hands-on experience in performance marketing..
• Skills: Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing tools. Strong analytical, problem-solving, and communication skills, with a high level of accuracy and attention to detail. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.