Senior SMO Executive

Roles and Responsibilities

• Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.
• Conduct audience analysis and identify key demographics for targeted social media campaigns.
• Stay abreast of social media trends and emerging platforms to recommend innovative strategies.

• Plan, create, and curate engaging content for various social media channels.
• Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.
• Implement best practices for content optimization on each platform.

• Foster a sense of community by actively engaging with the audience on social media.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Develop and implement strategies to grow and nurture social media communities.

• Conceptualize and execute social media campaigns to promote products, services, or brand initiatives.
• Monitor and analyze campaign performance, providing insights for continuous improvement.
• Collaborate with cross-functional teams for integrated marketing campaigns.

• Utilize social media analytics tools to measure the effectiveness of SMO strategies.
• Prepare regular reports highlighting key performance indicators (KPIs) and insights.
• Recommend adjustments to optimize future campaigns based on data analysis.

• Manage and optimize paid advertising campaigns on social media platforms.
• Monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI.
• Stay informed about changes in advertising platforms and industry trends.