Marketers face new challenges in the digital marketplace. But they also have the opportunity to create personalized, relevant communications and content to develop deep relationships with customers based on ongoing interactions.
Search Engine Optimizer
We are looking for an SEO expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major Read more
Search Engine Optimizer
Search Engine Optimizer
We are looking for an SEO expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. It would be preferred if you also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.
SEO Specialist responsibilities include:
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field
Education Qualification: Must be Graduate
Experience – 2-5 years
Content Writer
We are looking for a creative writer with a keen eye for detail and the ability to thrive under
pressure. The creative writer will be constructing copy, both long and short form, for several
different audiences. You must be able to work well on you Read more
Content Writer
Content Writer
We are looking for a creative writer with a keen eye for detail and the ability to thrive under
pressure. The creative writer will be constructing copy, both long and short form, for several
different audiences. You must be able to work well on your own and as part of a team. Any
changes suggested by our editors should be timeously implemented.
An outstanding creative writer should read widely and be comfortable sharing their work.
You should also be able to follow both written and verbal briefs and be able to meet
deadlines.
Creative Writer Responsibilities:
2+ years’ experience of writing Blog, article, post copy, descriptions etc.
Excellent verbal and written communication skills.
Creative and innovative thinker and planner.
Able to align multiple brand strategies and ideas.
Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint,
Outlook, and Excel) and Google Docs
.
Preparing material for assignments, which includes planning, outline, and synopsis.
Good interpersonal skills and communication with all levels of management.
Familiarity with keyword placement and SEO.
Creative Writer Requirements:
Evidence of writing experience (links to published work would be advantageous).
Meme Knowledge would be preferable.
Copy writing and SEO writing.
Writing a wide variety of topics for multiple platforms (website, blogs, articles, social
updates, banners, case studies, guides etc.)
.
An interest in current events and a general thirst for knowledge.
Resilience and the ability to accept constructive feedback.