Search Engine Optimizer

We are looking for an SEO expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. It would be preferred if you also manage all SEM campaigns on Google, Yahoo and Bing to maximize ROI.

SEO Specialist responsibilities include:

1. Optimizing copy and landing pages for search engine optimization
2. Performing ongoing keyword research including discovery and expansion of keyword opportunities
3. Researching and implementing content recommendations for organic SEO success
4. Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
5. Track, report, and analyze website analytics and PPC initiatives and campaigns
6. Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
7. Optimize copy and landing pages for search engine marketing
8. Perform ongoing keyword discovery, expansion, and optimization
9. Research and implement search engine optimization recommendations
10. Research and analyze competitor advertising links
11. Develop and implement link building strategy
12. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
13. Work with editorial and marketing teams to drive SEO in content creation and content programming
14. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search engine algorithms
9. Up to date with the latest trends and best practices in SEO and SEM
10. BS/MS degree in a quantitative, test-driven field

Content Writer

We are looking for a creative writer with a keen eye for detail and the ability to thrive under pressure. The creative writer will be constructing copy, both long and short form, for several different audiences. You must be able to work well on your own and as part of a team. Any changes suggested by our editors should be timeously implemented. An outstanding creative writer should read widely and be comfortable sharing their work. You should also be able to follow both written and verbal briefs and be able to meet deadlines. Creative Writer Responsibilities:

• 2+ years’ experience of writing Blog, article, post copy, descriptions etc.
Excellent verbal and written communication skills.
• Creative and innovative thinker and planner.
• Able to align multiple brand strategies and ideas.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs .
• Preparing material for assignments, which includes planning, outline, and synopsis.
• Good interpersonal skills and communication with all levels of management.
• Familiarity with keyword placement and SEO.

• Evidence of writing experience (links to published work would be advantageous).
• Meme Knowledge would be preferable.
• Copy writing and SEO writing.
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides etc.) .
• An interest in current events and a general thirst for knowledge.
• Resilience and the ability to accept constructive feedback.