Current Covid-19 Pandemic and Digital Strategy around it
The current unprecedented Corona Virus pandemic has left everyone’s life stagnant and is testing everyone in its’ own way. While people has started working from their homes, maintaining social distancing and awaring others about the disease while keeping hopes up for this to end soon, it’s important for business owners and marketing teams to adapt their strategies according to the current scenario.
In such a crisis like situation, marketers need a proactive plan to adjust and adapt how they evolve as a team, speak to their customers, and manage their brands. Whether you as a business owner are on the back foot or the one dealing in any product/service included in essential services, tread lightly and operate with integrity.
In these ever-evolving times, marketers must not wait for problems to develop or solutions to reach market, but rather stick to the below plan and #BeatCoronaDigitally:
1. Re-Plan and Re-Evaluate
Define common case scenarios that could play out during the crisis with respect to your business, customers and partners. Marketing experts must drill down to identify the specific challenges that the community could experience in each scenario and identify actions to take.
2. Understand Customer Sentiment
The current crisis has amplified the distrust people already have in the brands these days. In Fact, the brands should rise to the occasion and re-establish Customer Centric policies
One must engage with the customers, monitor their changed behavior and analyses change in search pattern by them. Marketers need to support customers and protect their relation with customers. Also, avoid leveraging short term gains at the expense of customer trust.
3. Have a Plan in place
This pandemic will end very soon. We’ll step out of our homes, attend concerts, go out for munching food. Prepare for this transition thoughtfully and actively. The next few months will bring many societal changes that trickle down to the marketing plan. Use the best-, worst- and moderate-case scenarios to anticipate possible and likely changes and take alternative actions.
4. If you haven’t already, Go Digital
Right now, almost everyone is sitting home currently. It’s time to leverage the power of digital media, as consumption of this content is far more. Digital gives a chance to understand consumer mindset in these testing times. Go for it today!