Digital Marketing Strategy

A digital marketing strategy involves:

  • Defining customer profiles
  • Defining marketing objectives
  • Alignment of customer and marketing goals
  • Identifying target markets
  • Performing competitive analysis
  • Managing and allocating resources appropriately to achieve objectives
  • Reviewing and optimizing campaign performance

For example, a digital marketing strategy includes:

  • Setting marketing objectives based on the analysis of market information and target audiences.
  • Selecting digital marketing channels and platforms.
  • Determining channel-specific delivery tactics.
  • Defining macro marketing KPIs to measure the performance of the digital marketing strategy.

On the other hand, an example of a digital marketing campaign centers around creating brand awareness (micro objective) by launching a viral marketing campaign (tactic) on a specific social media channel like Facebook. Short-term (micro) KPIs are used to track the digital marketing campaign’s progress and success.

Before developing any digital marketing campaigns, you should first have a strategy. Part of the plan includes creating a customer journey and ways to connect with them.

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