“What can we do to bring children back to our roots and keep them away from screens?” This is what sparked a desire to establish “Ikaroa” as a kids-centric children’s brand that caters to a wide range of age groups between 0 and 10. Ikaroa aims to bring forth not just great stories centered around Indian Mythology but creative ways to keep your child engaged with child-appropriate activities.
Ikaroa has reached Vibes for Branding and Social Media Solutions
Created a logo on the basis of: brand philosophy, attributes, brand personality, tone of voice, USP, positioning, uniqueness, appeal, etc. Also, create a brand guideline book that defines how a brand has to be presented in front of the world.
Our approach is to create an end-to-end social media strategy for Ikaroa that will assist them in achieving their goals by combining a mix of social media channels and tools with a social media-aligned content strategy to deliver the right message to the right people at the right time. Also, keep optimizing the strategy based on analytics from various social media channels.