Vibes Communications | Ikaroa Case Study

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THE CLIENT

“What can we do to bring children back to our roots and keep them away from screens?” This is what sparked a desire to establish “Ikaroa” as a kids-centric children’s brand that caters to a wide range of age groups between 0 and 10. Ikaroa aims to bring forth not just great stories centered around Indian Mythology but creative ways to keep your child engaged with child-appropriate activities.

BRIEF

Ikaroa has reached Vibes for Branding and Social Media Solutions

Branding- logo creation
Build a social media end-to-end strategy for Facebook and Instagram
The goal is to create brand awareness & consideration.
Create and Manage different social media platforms.
Develop content strategies for social Media and set up a tone of voice to deliver the message effectively to our targeted customers.
Track and measure social media progress and optimize the strategy accordingly.

OUR APPROACH

Branding/Logo Creation:

Created a logo on the basis of: brand philosophy, attributes, brand personality, tone of voice, USP, positioning, uniqueness, appeal, etc. Also, create a brand guideline book that defines how a brand has to be presented in front of the world.

Social Media:

Our approach is to create an end-to-end social media strategy for Ikaroa that will assist them in achieving their goals by combining a mix of social media channels and tools with a social media-aligned content strategy to deliver the right message to the right people at the right time. Also, keep optimizing the strategy based on analytics from various social media channels.