Ikaroa | Kids Brand Inspired by Indian Mythology

THE CLIENT

Ikaroa was born from a desire to bring children back to their cultural roots and reduce screen dependency.
A kids-centric brand catering to age groups between 0–10 years.
Aims to introduce children to Indian mythology, stories, and creative learning activities.
Focuses on nurturing imagination, curiosity, and engagement through meaningful play and storytelling.

BRIEF

Ikaroa partnered with Vibes for Branding and Social Media Solutions.
Aimed in creating a unique brand identity and logo reflecting the brand’s essence.
Developing end-to-end social media strategy for Facebook and Instagram.
Building brand awareness and audience consideration.
Managing and growing multiple social media platforms.
Crafting a content strategy and tone of voice aligned with brand values.
Tracking, analyzing, and optimizing social media performance.

OUR APPROACH

Branding / Logo Creation: Designed a distinctive logo rooted in Ikaroa’s brand philosophy, values, and positioning.
Created a brand guideline book to ensure consistent presentation across all touchpoints.
Social Media Strategy: Developed a comprehensive social media plan integrating content, design, and community engagement.
Combined storytelling and creative visuals to connect with parents and educators.
Defined the right tone of voice to deliver meaningful communication.
Implemented data-driven optimization to enhance performance and audience reach.