THE CLIENT

A Delhi-NCR based healthcare provider offering diagnostic, OPD, and home care services, solving the problem of fragmented healthcare by bringing all services under one roof.
Provides MRI, CT scans, X-rays, and blood tests with advanced technology, solving delays and inaccuracies in diagnosis with faster, reliable results.
Certified by NABL, ISO, ICMR, and recognized by Red Cross and Skill India, solving the problem of trust and credibility in medical reporting.
Has conducted 1 lakh+ diagnostic tests, solving the challenge of access to accurate, large-scale diagnostic support.
Onboards 500+ expert doctors, solving the shortage of accessible, specialized medical expertise in the region.
Served 50,000+ home care patients, solving the problem of patient convenience by providing care and tests at home.

BRIEF

Kaivee Healthcare, a diagnostics and home healthcare provider in Delhi-NCR, sought to enhance its digital presence to reach a broader audience.
The brand required a cohesive branding strategy to establish trust and recognition in a competitive market.
There was a need to improve search engine visibility to attract organic traffic for services like MRI, CT scans, and home doctor visits.
Engaging content and a robust social media presence were essential to connect with potential patients and convey the brand’s value proposition.

OUR APPROACH

Developed a comprehensive branding strategy, including logo design, color palette, and brand guidelines to ensure consistency across all platforms.
Implemented SEO best practices that led to increased lead generation, especially in the local areas as they expected.
Created and managed social media campaigns on platforms like Facebook and Instagram to increase engagement and brand visibility.
We helped them maximize sales conversions for the packages that they offer.