Lead generation is frequently our first priority as digital marketing agencies, right? What transpires, though, if they fail to convert?
To assist your clients in seeing a great return on their investment and expanding their businesses, lead generation alone is insufficient. They want outcomes rather than simply vanity measures.
Our agencies can progress to the next level with the support of a solid lead conversion strategy. We don't elude detection with smoke and mirrors. Instead, we're identifying any conversion-related issues and collaborating with the company to enhance its operations.
We came to the conclusion that our clients' primary issue is not generating leads. There are always strategies to increase customer leads. The issue is that they aren't turning those leads into customers. You have to make a decision as the agency owner about how to approach that issue. Do you have a solution for them?
Every month, we produce tens of thousands of leads for our clients. Nevertheless, 90% of web forms are unsuccessful. Why? because the lead is given to a person who is typically preoccupied with another task. Leads are rarely followed up on.
What should you do first? We advise examining the leads from your clients. To find out how long it takes for someone to respond, fill out a form on their website. Contact the company and act like a client. Do they return calls? Do they employ a reputable answering service? The significant difficulties that your clients face will be obvious to you shortly.
The businesses with which we deal run sophisticated operations, yet they have trouble turning leads into customers. Why? Leads that are not pursued within 15 minutes or less become cold leads. The sweet point is: where? Within two minutes, follow up with leads. Clients start to complain that the leads are uninterested if they don't engage with them within certain durations. Second, the typical consumer must be contacted 5-7 times before they convert if they don't say "yes" on the first call (or book an appointment). Last but not least, customers prefer texting to calling or emailing for communication. If you're pushing consumers to make a phone call, you're leaving money on the table.
You must be able to explain this to your client, but rather than blame them, offer marketing automation as a fix. If someone requests a conversation, they are put in touch with the appropriate person.
Also, we want to guarantee that the consumer receives a text message from us asking, "How can we help?" right away. After that, we put automation in place that keeps in touch with those prospects until they respond positively, ask a question, or let them know their issue has been fixed.
Yet the entire procedure cannot be automated. A genuine person must take action when a text message is replied to or a phone is answered. You must offer a concierge service if they don't already have someone who can do that on a regular basis. When we did this for our clients, more leads turned into sales. As a result, we gained our clients' trust as a reliable service provider. This is what encourages customer retention.
For lead conversion, you can contact Vibes Communications, which is the Top mobile app company Dehi NCR in addition to the best digital marketing agency in Delhi NCR