Lumenis | Global Leader in Medical & Aesthetic Technology

THE CLIENT

Lumenis is a global leader in minimally invasive clinical solutions for Surgical, Ophthalmology, and Aesthetic markets.
A world-renowned expert in Laser, Intense Pulsed Light (IPL), and Radio-Frequency (RF) technologies.
Recognized for advancing innovation and redefining standards of care in medical technology.

BRIEF

The challenge was to effectively reach target segments across five key verticals — ENT, Aesthetics, Urology, Gynae, and Vision.
The objective was to build a strong B2B brand presence and generate high-quality leads.
Focused on enhancing digital visibility through SEO, Lead Generation, Emailers, Microsite Development, and Creative Strategy.

OUR APPROACH

Developed an integrated digital strategy to boost visibility and audience engagement.
Built strong professional communities on LinkedIn and Facebook to enhance reach and brand trust.
Created targeted content and creative campaigns to position Lumenis as a thought leader in healthcare innovation.
Implemented SEO and lead generation strategies to drive measurable growth and conversions.
Resulted in a significant increase in followers, engagement, and qualified leads across digital channels.