Healthcare Digital Marketing Case Study | Medical Equipment Marketing Case Study

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THE CLIENT

Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).

BRIEF

The challenge was to reach target segments through different Social Media channels for its five verticals: ENT, Aesthetics, Urology, Gynae and Aesthetics Vision. Outcome was to create B2B Brand presence and lead generation for Lumenis.

OUR APPROACH

We have been successful in the brand building of Lumenis thereby generating leads in good numbers. Through Facebook & Linkedin communities, Brand Lumenis has become large and there has been a rapid increase in likes & followers for multiple healthcare specializations.