Luxury Premium Bags for Modern Lifestyle

THE CLIENT

The client wanted to bridge the gap between quality craftsmanship and premium design, creating bags that do more than just hold essentials, reflecting one’s unique #Attitude.
They aimed to enter the market and establish themselves as the quirky brand that stays in people’s minds and hearts.
We devised Mofiso’s mascot — a beagle — giving shape to its brand face and forming a unique storyline.
They wanted to establish their digital presence where users recognized them as a young, trendy bag brand of today.

BRIEF

Mofiso, as a young bag brand, wanted to enter the market and build a strong connection with the audience.
The brand envisions joining the spirit of travelling with the never-dying attitude of the young audience.
They aimed for strong brand building along with a professional web presence.
They wanted a strong digital presence highly centered on social media, led by creative strategy and messaging.

OUR APPROACH

We were thrilled to receive Mofiso as a project, which was highly focused on Brand Building.
After understanding the client’s vision of entering the market with quirky messaging, we created a unique digital strategy to connect with the young audience.
We brainstormed the storybuilding and storytelling around the character of ‘Mofiso.’ From setting the colour theme to designing a fresh logo and its variations, we kickstarted the branding journey.
We ensured social media was always active with campaigns around travelling, different journeys of people, Bollywood, and much more.
For the website, we kept branding at the core — designing the e-commerce platform with storytelling around travelling and the #Attitude of different people.
All digital activities — branding, website creation, and social media marketing — were aligned to reflect Mofiso as a classy and premium bag brand.