Luxury Premium Bags for Modern Lifestyle

THE CLIENT

Mofiso is a luxury and premium bag brand, crafted for those who live life on the go.
The client wanted to bridge the gap between quality craftsmanship and premium design, creating bags that do more than just hold your essentials, reflecting one’s unique #Attitude.
They wanted to enter the market, establish themselves as the quirky brand that stays in people’s minds and hearts every now and then.
We devised Mofiso’s mascot, giving shape to its brand face, a beagle,forming a storyline for the same.
They wanted to establish their digital presence where users saw them as a young bag brand of today.

BRIEF

Mofiso, as a young bag brand, wanted to enter the market and build a strong connection with the audience.
Mofiso has a vision of joining the spirit of travelling and the never-dying attitude of the young audience.
They wanted strong brand building along with the web presence.
They wanted a strong digital presence highly centered on social media, led by creative strategy and messaging.

OUR APPROACH

We were thrilled to receive Mofiso as a project which was highly aimed at Brand Building.
After understanding client’s vision of entering the market with quirky messaging, we came up with a unique digital strategy, reflecting their vision to tap every young person with new zeal
We brainstormed for the storybuilding and storytelling around the character of ‘Mofiso.’ From setting up the colour theme to creating a fresh logo and its various versions, we kickstarted the branding for Mofiso.
We made sure the social media was always rolling with new campaigns around travelling, different journeys of people, Bollywood and so much more.
Keeping the website creation high on branding, we have kept the look and feel of the e-commerce website high on storytelling around travelling, #Attitude of different people.
All the digital activities, from branding to website creation to social media marketing, everything was aligned to reflect Mofiso as a classy and premium bag brand.