Web Vitals: Optimizing Website Performance for Google’s Ranking Algorithm
Not a big surprise but 5.9 million Google searches take place in a minute and 66% of website traffic referrals come from Google. Now, you can imagine the performance of your website on Google’s search engine result page, which ultimately connects with your business. If you don’t optimise your website performance according to Google’s algorithms, consider where your business will stand.
It’s quite obvious that we turn to Google whenever we need to search for or when someone asks us something that we don’t know. That’s the biggest reason SEO become the most aspiring industry to build and reflect your business through digital mediums. Before jumping into deep discussion, let’s understand what Google’s Ranking algorithm is and what factors decide the website performance on Google SERP.
Well, it is a complicated process to understand how the Google Search algorithms work and decide the position of web pages in the research results. There are 100+ factors covered under Google algorithms. The most important factors are user experience, content quality and content relevancy. As per the research of the First Page Sage, there are certain factors influencing results on Google search.
One of the most crucial factors for SEO is to provide quality content that encompasses quality, information, and relevant insights.
Links that direct the audience from one website to another. With high-quality backlinks, it will be easier to rank your website on SERP.
The proper placement and density of relevant keywords in your website influence its ranking on search engines. It allows Google algorithms to understand your content and boost its ranking accordingly.
Smooth and hassle-free communication for users boosts the ranking of your website. Google prefers to rank websites with good user experience and increases their visibility.
A website’s rank depends on both technical and non-technical aspects. Through technical SEO, you can regulate website speed, crawlability, and mobile-friendliness. It will allow search engines to index your website easily.
As of 2024, internet users spend 143 minutes per day on social media across the globe. To get top ranking on search engines, your website must be sharable and enable people to interact with its insights.
Do you have an idea of what technical aspects could impact website performance on Google’s ranking algorithms? Here, you should explore the technical terms to understand website behaviour on SERP: Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)
Largest Contentful Paint (LCP) provides information related to the time taken by a web page to load its largest elements, including images, text blocks, or video when users first interact with the website. LCP shares details of real users if Real User Monitoring (RUM) tools are installed or one can use the Chrome User Experience Report (CrUX)
Good LCP scores should be 2.5 seconds or less to provide a good user experience for at least 75% of page visits.
Working on the core of website development, we make sure every website we build performs properly. This is the reason we consider every web vital while analysing website performance. Cumulative Layout Shift or CLS is one of the vital Core Web Vitals for Google’s Ranking Algorithms.
It provides the details of the largest burst of layout shift for every unexpected layout shift during the entire lifecycle of a page. Good CLS scores should be 0.1 or less to provide a good user experience for at least 75% of page visits.
Other factors also affect your website performance for Google’s Ranking Algorithm such as consistency in content publication, keywords in meta title tags, backlinks, niche experts, freshness, mobile-friendly website, and more.
As a top digital marketing as well as a technology company, we examine the website performance based on technical as well as SEO aspects. If you need or aspire to improve the performance of your website, contact our team of professionals.
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