Search Engine Optimization(SEO)
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement
An SEO strategy plan is a blueprint for your Search Engine Optimization activities that can be mapped out in definitive steps. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online revenue. Although SEO is a medium-term strategy, when done properly and with focused goals, you should start seeing movement in the search engines within the first few months. SEO is driven on a mix of On page and Off page SEO Activities.