Slow Bazaar Case Study | Vibes Communications

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THE CLIENT

Slow Bazaar is a part of The Slow Movement, started by India's famous story teller, Neelesh Misra. Slow Bazaar is one segment of this brand, a sincere effort to take you #BackToBasics — to a slower, more meaningful and rooted life. Slow bazaar is owned by Slow Products, a unique enterprise that seeks to stand alongside the creator as well as the consumer. The creator could be a farmer working in the fields of a remote rural Indian farm field, or an artisan creating beautiful works of art carrying forward a tradition of generations, or an artist painting tribal art and keeping alive a centuries-old heritage.

BRIEF

With a lot of organic products to take to market, but no strong foothold in front of competitors in the same domain, SLOW Bazaar team asked VIBES to guide them with Goto Market Strategy and develop a strong brand identity. Slow Bazaar team wanted us to cater to their day to day Social Media & SEO needs and make sure the relevant traffic over the portal keeps increasing, assuring considerable revenue growth. Another major aspect to focus upon was to develop a brand story, so that people can well differentiate it from common organic product stores.

OUR APPROACH

For us, SLOW Bazaar is not an everyday service/product but caters to a niche audience that had to be identified, targeted and reached out to. A brainchild of Neelesh Mishra, SLOW Bazaar doesn’t cater to all segments of audience buying daily need products but has a very segmented audience which relates itself with the idea behind the SLOW movement as a whole.