SMIP | Future-Ready Industrial Park Near Chennai

THE CLIENT

SMIP is a joint venture development project between Motherson Group, India, and Sojitz Corporation, Japan.
Strategically located near Chennai, the industrial park is designed to accommodate auto ancillary manufacturing units, light engineering units, warehouses, and factories for lease.
With a smart design and advanced technology integration, SMIP offers world-class infrastructure and benchmark facilities to its customers.
The park serves as a hub for innovation and industrial growth, supporting businesses with state-of-the-art amenities and a conducive environment for expansion.
Positioned as one of India’s most equipped and future-ready industrial parks, SMIP stands as a trusted destination for global and domestic enterprises seeking excellence.

BRIEF

SMIP, located in the hub of the automobile industry, sought our expertise to strategically promote their services and attract the right customers.
Being highly focused on the B2B segment, they aimed to create a strong business model addressing every concern related to industrial parks.
Since the concept of industrial parks is relatively uncommon in India, SMIP wanted to establish awareness and credibility in this niche.
Their goal was to drive an insightful, professional journey using LinkedIn as the primary platform to reach decision-makers and industry leaders.

OUR APPROACH

We initiated the project by creating and optimizing SMIP’s LinkedIn business page and profile to accurately reflect their vision and objectives.
Developed a tailored content strategy aligned with their business goals, ensuring professional, engaging, and industry-relevant messaging.
Designed creatives that highlighted SMIP as one of the most equipped and strategically located industrial parks in India.
Conducted in-depth research to define and reach their target audience, focusing on decision-makers within the B2B ecosystem.
Implemented a structured LinkedIn marketing strategy, combining organic content with paid campaigns for wider reach and stronger visibility.
Executed multiple LinkedIn ad campaigns to expand awareness, generate leads, and position SMIP as a leader in the industrial parks domain.