Providing Industrial Space for 10x Business Growth
SMIP
01
THE CLIENT
SMIP is a joint venture development project between Motherson Group, India, and Sojitz Corporation, Japan.
Located near Chennai, the industrial park is designed to accommodate auto ancillary manufacturing units, light engineering units, warehouses, and factories for lease.
Smartly designed and equipped with advanced technology, the park offers benchmark facilities to its customers.
02
BRIEF
Located in the hub of the automobile industry, the company sought our help to strategically promote their services and attract their target customers.
Highly focused on B2B segments, they aimed to develop a business model that addresses all concerns related to industrial parks.
Since the concept of industrial parks is not common in India, they were eager to drive an insightful professional journey using the right platform i.e LinkedIn.
03
OUR APPROACH
Handling LinkedIn marketing for SMIP was challenging but interesting for us. It was quite a big project to deal with. We have started their marketing with the business page and profile creation.
We optimized their content to accurately reflect their objectives and designed creatives accordingly.
To position SMIP as one of the most equipped industrial parks in India, we strategically crafted its LinkedIn marketing and defined its target audience through intensive research.
Our LinkedIn experts meticulously developed a content marketing strategy aligned with their business objectives to achieve our targets
We run multiple LinkedIn ads to target their audience and expand their reach.
