Why Do Companies Advertise Their Products?
Advertising is any form of sponsored communication from a well-known sponsor or source that draws attention to ideas, commodities, services, or the sponsor. Advertising targets groups rather than individuals, and it is frequently broadcast on television, radio, newspapers, and, increasingly, the Internet. Impression counts are routinely used to measure the effectiveness of advertisements (the number of times a consumer is exposed to an advertisement).
Despite the changing landscape, advertising remains at the core of many organizations’ strategies for communicating the right message to customers and prospects.
The Purpose of Advertising
Advertising has 3 main goals: to inform, to persuade, and to remind:-