Vibes Communications | Widex India Case Study

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THE CLIENT

Widex is a global hearing aid manufacturer head quartered in Denmark with their India office in Gurugram.The organisation has launched several premium quality products in the Indian market and is partnered with major hearing aid centres.With overwhelming response from the Indian market, widex recently forayed into hearing experience centres of its own and launched their major centre in Bengaluru recently.The products are value for money and widex gladly boasts of the faith the customers bestow in them.

BRIEF

when Widex reached out to Vibes with a clear intent to leverage digital mediums in communicating with the right audience.The focus here was not just engaging hear in gaid patients but drive relevant customers to a partner digital hearing centre in the irvicinity. The purpose as discussed was to cater to user a teach level of the funnel and not just social media messaging or managing postings.The job was to not just garner traffic but enhance the user journey a teach customer touch point, whether it's through the social media messaging, landingpage, website, live webinar or reaching out to leads generated through calls, thus focusing on conversions and good customer experience rather than just generating leads.

OUR APPROACH

Vibes was very much clear in it's approach from the starting itself, and good understanding of the audience helped alot in retaining this association with Widex since last 4 years. We made sure to initiate a healthy lead flow and gradually enhance there levancy of the audience that is visiting the website.Customer satisfaction and good product feedbacks helped us a lot in driving resounding customer success.The overall approach has helped us in 10X increase in leads, and doubled the conversions for us