THE CLIENT

Women Listed is a first-of-its-kind listing app for all women entrepreneurs, homepreneurs and practitioners.
Through this initiative, Meeta Gutgutia, founder of Women Listed and Co-founder of FNP, offers visibility to women entrepreneurs and promotes them through extensive Google reach and social media presence.
With this platform, she provides a strong community-based support system to every working Indian woman and helps them to achieve greater heights.

BRIEF

The team approached us to promote their 4th Edition of the “Celebrating Excellence” Awards and generate leads for them.
They wanted us to expand their social media presence and project their objective through a creative mindset.
We were assigned marketing activities to attract more attendees and nominees to their program. We ensured that every activity must be aligned with the brand& message and its position in the market.
We also promoted their event meant for mompreneurs and also got the sponsors and booths for the event.

OUR APPROACH

Interesting but quite challenging - meeting the requirements of Women Listed pushed us to go beyond the pre-described methods of digital marketing.
We started by carefully understanding the client’s needs and crafting a detailed scope of work and roadmap for step-by-step execution.
We have developed an IFA-style creative approach that helped us to deliver impactful messaging that truly resonated with the audience.
To drive committed results, we launched Google and Meta ads and generated 2,000+ leads. We achieved more than what we promised.
To further amplify their reach, we worked through press releases, email marketing, and WhatsApp campaigns as a comprehensive strategy.
While analysing the scale of the project, we built a dedicated team to manage creative content, ad campaigns, performance tracking, and multi-platform marketing for consistent growth and engagement.
By implementing a thoughtfully crafted strategy, we achieved our tangible targets - gaining 1,000+ followers and significantly enhancing their brand awareness.
Our efforts also led to 350+ attendees at the exhibition, which showcases a measurable success.