Women Listed Bazaar | Empowering Women Entrepreneurs

THE CLIENT

Women Listed is a first-of-its-kind listing app designed for women entrepreneurs, homepreneurs, and practitioners across India.
Founded by Meeta Gutgutia, Co-founder of Ferns N Petals (FNP), the platform provides visibility and recognition to women-led ventures through extensive Google reach and social media promotions.
It serves as a strong community-based ecosystem, enabling women to connect, collaborate, and grow their businesses.
By offering digital exposure and marketing support, Women Listed empowers every working Indian woman to achieve greater visibility, credibility, and success.

BRIEF

The team approached us to promote the 4th Edition of the “Celebrating Excellence” Awards and drive lead generation for the event.
Their goal was to expand their social media presence, highlight their mission creatively, and attract more attendees, nominees, and sponsors.
We were also entrusted with promoting Women Listed Bazaar: The Gift Edit 2025 — a premium exhibition celebrating lifestyle brands and curated gift collections.
Our objective was to ensure every marketing activity aligned seamlessly with the brand’s tone, vision, and positioning in the market.

OUR APPROACH

Meeting Women Listed’s dynamic requirements encouraged us to move beyond traditional digital strategies and craft a comprehensive, result-oriented campaign.
We began by understanding the brand’s objectives in depth and developing a strategic roadmap to guide each phase of execution.
Our team designed an IFA-style creative direction to produce impactful visuals and messaging that resonated strongly with the audience.
To maximize visibility and participation, we launched targeted Google and Meta ads, successfully generating 2,000+ quality leads.
Through press releases, email marketing, and WhatsApp campaigns, we amplified their reach and brand recognition further.
We also built a dedicated digital team to handle creative content, ad campaigns, analytics, and multi-platform performance marketing for consistent engagement.
For Women Listed Bazaar: The Gift Edit 2025, our strategic funnel mapping led to capturing 4,000+ leads, many of whom converted into high-value attendees and exhibitors.